white light visual: image is everything to us

white light visual: image is everything to us

Monday, April 13, 2015

White Light On Campus: Graduation Graphics + More


Merrimack College podium emblem by White Light Visual

Gear up for graduation and dress up your campus venues with expertise from White Light.


White Light Visual has helped local institutions shine bright on their most important days – in front of their most important audiences. Graduation plans are in full swing as the grounds start to green up and your students dream of summer. White Light is adept at turning your visual plans into reality with colorful murals, huge banners, display stands, fixtures and large-format color communications pieces designed to showcase your school on one of your most critical days of the year. 



Curry College sports graphics lobby banners



St. John's Prep Athletics collage



Curry College championship banners



Gordon College cut dimensional lettering



Gordon College window graphics



Gordon College Athletics Hall of Honor graphics




Gann Academy pole system banner stands 



Portable event display for Westmont College 



Merrimack College Capital Markets lab signage with dimensional lettering



Merrimack College School of Business back drop wall



Graduation day banner install for Merrimack College


Call White Light Visual today to discuss your vision for this year’s events: 978.524.0010. We’ll come on site and walk through a wide range of visual communication design options to present your institution at its very best on graduation day and beyond.







Tuesday, March 31, 2015

Boston Design Week at White Light

White Light hosts Boston Design Week 2015: David Silva, Rock Beaudoin,
Gregg Riskin, Anastasia Levesque, Yvonne Blacker

Last week, White Light Visual was proud to host a Lunch + Learn event in honor of the second annual Boston Design Week, a 10-day citywide design festival that included over 80 events that celebrate design in the Boston area. Our presentation focused on Dynamic Design + Large Format Visuals: Transforming Corporate, Retail, Institutional and Educational Environments.” 






Guests were greeted upon arrival at a custom Boston Design Week counter stand that was designed and produced by White Light featuring an Expolinc display unit. After check in, they received a quick tour of our Beverly studio, which showcases many of our large format printing projects, trade show booth materials, and visual marketing design capabilities.



White Light Visual has been at its Beverly office/studio location
for almost 15 years, and has been in business for over 26.



Large scale glamour shots mounted on exhibit panel awaiting final install
in the local corporate headquarters of a Parisian hair salon 
franchise.



Conference room exterior window with image perf application.



Inside the conference room, the Boston fans” image shown above is not visible
on the window looking out to the studio, providing privacy with natural light.
Rock Beaudoin shows guests a vibrant image on fabric print technology
process used for a local architecture firm’s portfolio gallery. 


Gregg Riskin demonstrates how easy it is to swap printed
graphics on a Visual Magnetics custom installed panel.


Printed base image is applied to a magnetic panel back board.


Graphics backed with Visual Magnetics make changing displays simple.


New images set in place with ease using magnetic aligning properties.






During a light lunch, Gregg presented a brief history of White Light Visual which was founded in 1988 by graphic artist Rock Beaudoin. Over the years, with advancements in technological capabilities, White Light has become the go-to creative source for digital imaging and large format printing. In addition, conceptual design, visual marketing and project management are essential parts of what we provide to our core clients. In house design teams, architects, interior designers, photographers, project managers and artists all look to White Light to present their images and identities in the best format to communicate their brand message. Our newly installed custom-designed Boston Design Week wall mural featuring an aerial shot of Fenway Park, was used during our Lunch + Learn presentation as an example of our concept through installation process and ability to create dynamic spaces that are visually engaging.



Step 1: the blank canvas, a bare wall in our conference room with a
window looking out to reception area plus an electrical panel.


Step 2: cover wall in adhesive vinyl printed with a selected image to coordinate with
the ode to Boston sports theme already established in the space. Add vinyl perf film
to window to continue image while allowing partial viewing into the adjoining space.


Step 3: insert exact size panel into interior window frame with architectural hardware
installed to hold a custom plexiglass panel that can be updated as needed.



Step 4: plexiglass panel features the Boston Design Week logo created with both
cut vinyl and dimensional lettering for added depth and visual interest. 



Examples of dimensional lettering were passed around for guests to check
out the quality, weight and finish of a variety of available materials.  



Boston Design Week guests received a comprehensive White Light Visual
capabilities brochure plus cool samples of Visual Magnetics materials.
Contact yvonne@whitelightvisual.com to receive your own!



Goodies-to-go: organic and gluten free treats from Pure Pastry in Beverly.








Thank you to all our special guests who attended this North Shore based Boston Design Week presentation (and congratulations to the show organizers and promoters)! It was a real pleasure to have such a design-appreciative group visit the studio. We look forward to hosting future events and giving studio tours upon request.

To arrange a studio visit or to discuss your next visual marketing design project, contact yvonne@whitelightvisual.com. 



Resource links ...








Saturday, March 21, 2015

Making an Impression at a NY Design Show

Design Within Reach // DIFFA Dining by Design
Architectural Digest Home Design Show 2015
– cut vinyl lettering –


At White Light Visual, we design and produce hundreds of large format displays for both permanent and temporary installations. Trade show participants from a wide variety of industries come to us to create visual graphics that will set them apart, while telling the story of their business and brand in a dynamic way.

Where better to find inspiration for this type of creative work, than to take a quick field trip to North Americas premier trade show for the luxury market, The Architectural Digest Home Design Show.




Held annually each March in New York, this show features thousands of products from the very best brands in the interior design category. It also hosts DIFFAs Dining by Design, a table-setting themed collection of vignettes that is a combination of high-end visual marketing and theatrical presentation. 

While walking both parts of the show, we discovered many examples of the types of products that we offer our White Light clients. From typography installations using cut vinyl or dimensional lettering; to large scale artful images on paper, vinyl, acrylic or plexiglass; to decorative mounting hardware like architectural standoffs.

Below are just some of our favorite visual design take-aways from the ADHDS 2015. Give us a call when you need to create similar-style show-stopping graphics for your future install projects — temporary or permanent. At White Light studios, we know how to get it done. 



Robert Verdi for Essie // Dining by Design 2015 
– large format printing –



Marks + Frantz for NYDC // Dining by Design 2015 
– large format printing –



Hermes // Dining by Design 2015 
– large format printing –



Dining by Design 2015 
– large format printing –




Gensler + 3form // Dining by Design 2015
– lettered plexiglass –



Gensler + 3form // Dining by Design 2015
– wall mural panels –



Gensler + 3form // Dining by Design 2015
– art on plexiglass –



Geoff Howell Studio for Ottawa // Dining by Design 2015
– dimensional lettering and large format printing –



Geoff Howell Studio for Ottawa // Dining by Design 2015
– dimensional lettering and art on acrylic panels –



Dransfield + Ross for Sunbrella // Dining by Design 2015
– dimensional lettering –



Hickory Chair // Dining by Design 2015
– large format printing –



David Stine // ADHDS 2015
– large format printing –



Bacacier // ADHDS 2015
– large format printing –



Rutt // ADHDS 2015
– acrylic panels, architectural standoffs –



Architectural Digest // ADHDS 2015
– acrylic panels, architectural standoffs –



Milano // ADHDS 2015
– art on furniture panels –



Trump Home // ADHDS 2015
– dimensional lettering –



Trump Home // ADHDS 2015
– art on acrylic panels –



Art Addiction // ADHDS 2015
– art on acrylic panels –




Uber // ADHDS 2015
– banner stand graphics –



additional show info here
post photo credits: yvonne blacker







LEARN MORE: RSVP today to attend our March 25th
Boston Design Week presentation featuring how to
transform spaces with large scale graphics.

RAFFLE: Enter to win a 30" x 30" custom mounted print
featuring a photo or image of winner's choice!

Email yvonne@whitelightvisual.com to attend.