white light visual: image is everything to us

white light visual: image is everything to us

Tuesday, March 31, 2015

Boston Design Week at White Light

White Light hosts Boston Design Week 2015: David Silva, Rock Beaudoin,
Gregg Riskin, Anastasia Levesque, Yvonne Blacker

Last week, White Light Visual was proud to host a Lunch + Learn event in honor of the second annual Boston Design Week, a 10-day citywide design festival that included over 80 events that celebrate design in the Boston area. Our presentation focused on Dynamic Design + Large Format Visuals: Transforming Corporate, Retail, Institutional and Educational Environments.” 






Guests were greeted upon arrival at a custom Boston Design Week counter stand that was designed and produced by White Light featuring an Expolinc display unit. After check in, they received a quick tour of our Beverly studio, which showcases many of our large format printing projects, trade show booth materials, and visual marketing design capabilities.



White Light Visual has been at its Beverly office/studio location
for almost 15 years, and has been in business for over 26.



Large scale glamour shots mounted on exhibit panel awaiting final install
in the local corporate headquarters of a Parisian hair salon 
franchise.



Conference room exterior window with image perf application.



Inside the conference room, the Boston fans” image shown above is not visible
on the window looking out to the studio, providing privacy with natural light.
Rock Beaudoin shows guests a vibrant image on fabric print technology
process used for a local architecture firm’s portfolio gallery. 


Gregg Riskin demonstrates how easy it is to swap printed
graphics on a Visual Magnetics custom installed panel.


Printed base image is applied to a magnetic panel back board.


Graphics backed with Visual Magnetics make changing displays simple.


New images set in place with ease using magnetic aligning properties.






During a light lunch, Gregg presented a brief history of White Light Visual which was founded in 1988 by graphic artist Rock Beaudoin. Over the years, with advancements in technological capabilities, White Light has become the go-to creative source for digital imaging and large format printing. In addition, conceptual design, visual marketing and project management are essential parts of what we provide to our core clients. In house design teams, architects, interior designers, photographers, project managers and artists all look to White Light to present their images and identities in the best format to communicate their brand message. Our newly installed custom-designed Boston Design Week wall mural featuring an aerial shot of Fenway Park, was used during our Lunch + Learn presentation as an example of our concept through installation process and ability to create dynamic spaces that are visually engaging.



Step 1: the blank canvas, a bare wall in our conference room with a
window looking out to reception area plus an electrical panel.


Step 2: cover wall in adhesive vinyl printed with a selected image to coordinate with
the ode to Boston sports theme already established in the space. Add vinyl perf film
to window to continue image while allowing partial viewing into the adjoining space.


Step 3: insert exact size panel into interior window frame with architectural hardware
installed to hold a custom plexiglass panel that can be updated as needed.



Step 4: plexiglass panel features the Boston Design Week logo created with both
cut vinyl and dimensional lettering for added depth and visual interest. 



Examples of dimensional lettering were passed around for guests to check
out the quality, weight and finish of a variety of available materials.  



Boston Design Week guests received a comprehensive White Light Visual
capabilities brochure plus cool samples of Visual Magnetics materials.
Contact yvonne@whitelightvisual.com to receive your own!



Goodies-to-go: organic and gluten free treats from Pure Pastry in Beverly.








Thank you to all our special guests who attended this North Shore based Boston Design Week presentation (and congratulations to the show organizers and promoters)! It was a real pleasure to have such a design-appreciative group visit the studio. We look forward to hosting future events and giving studio tours upon request.

To arrange a studio visit or to discuss your next visual marketing design project, contact yvonne@whitelightvisual.com. 



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